Ms. Rita Zamora

Rita Zamora is an international speaker and published author with a

focus on social media and online reputation management.  She and

her experienced team offer social media training, mentoring and

support for dental and general healthcare professionals and

corporate clients across the globe.

Ms. Zamora served as a Contributing Faculty Member on the topic of

marketing for the American Dental Association Center for Success

Certificate Program.  Her advice on managing your online reputation

was published in the ADA’s Practical Guide to Expert Business

Strategies and she has been published in The Progressive Dentist &

The Progressive Orthodontist magazines, the Dental Tribune

International UK, The Colorado Dental Association Journal among others.

Ms. Zamora has more than 20 years of marketing experience in the world of dentistry, working with general and specialist practices to enhance their brands, marketing stories and reputation.  She graduated magna cum laude from the University of Colorado with a bachelor’s degree in business and marketing.

Social Media Marketing for Your Dental Practice

Synopsis: Identify and learn best practices in social media for the dental office.  The course will focus on tips and techniques to establish or boost existing efforts using the most important social media platforms available.  This course will also review how millennials and technology are changing the face of marketing and communication, important new trends and the methods new patients of all ages are using to find healthcare providers today.

Learning Objectives:

- Discover how advertising, internet marketing and communication have changed and how to apply these changes to your practice

- Identify which strategies and tactics work best in creating thriving social communities

- Define the unique benefits of social media

- Learn how social media can help enhance and protect your online reputation